Kayani Health Products (KHP), a company that sells lean products to people suffering from obesity and related conditions, has raised $1.5 million in funding from a new round led by private equity firm Pershing Square Partners, according to a press release.
KHP is the latest venture backed by Pershing, which had previously backed LeanBox, a new, $8 billion fitness startup.
The company plans to focus on the weight-loss and lifestyle-focused business, which KHP aims to become a part of in the coming years.
The firm’s products include a diet supplement that’s designed to help people maintain a healthier weight.
KHPs founder and CEO Mark Kayani, who also cofounded a health care company called Health First Health, is also the CEO of a company called Fitness, which helps people find and manage their fitness programs.
KHP has raised a total of $8.8 million in Series A funding, and is expected to raise another $2.5 billion by 2020.
“I am thrilled to announce that we have been selected to participate in the first ever funding round of the Kleiner Perkins Caufield & Byers Health & ; Byers Private Equity fund,” Kayani said in the press release, adding that the investment will help “provide us with additional funding and scale.”
Kayani added that he believes the funding will help KHP to grow its product line.
“We are looking forward to launching products that help millions of people achieve their personal health goals, and we will continue to build on our momentum in the months ahead,” he said.
“KHPs goal is to empower people with the tools they need to make healthier choices.
I am excited about the future, and I believe that we will be successful as a company.”
In a press statement, KHPs co-founder and CEO Kayani explained the company’s mission to “encourage healthy living” through its health-related products.
“As an obesity prevention company, we believe that it is critical to address the personal health challenges of the obese,” Kayini said.
He added that the company believes that “a strong lean protein-rich, low-fat, plant-based diet can improve health and reduce the burden of chronic disease.”
The company’s business model will include its own nutritional supplement, and the company will work with a variety of companies to develop its products.
In addition to LeanBox and its health supplements, Kayani says that KHPs business will also include “healthy eating,” which includes “healthy living,” which he says “is a lifestyle choice, not a diet.”
KHPs product line includes products that aim to help overweight or obese people maintain their weight, and that “aim to increase overall physical activity and physical health, as well as reducing chronic disease risk.”
The product range includes products aimed at the following weight categories: Binge-eaters (those who eat once or more a day), who have been eating less than 10% of their daily calories since at least the age of 40; and Weight-Lost Hunters (those whose weight has decreased at least 10% over the past five years), who are overweight or severely obese.
The product lineup includes products for the following health conditions: Obesity, which is defined as having a body mass index (BMI) of 30 or greater; Type 2 diabetes; high blood pressure; and hyperlipidemia, a type of fatty acid that can be raised by a diet.
KHPS’ products also target “high-risk” populations such as women, African Americans and those with mental health issues.
The brand is aiming to target a younger demographic, with the company targeting women between the ages of 25 and 34.
In a 2014 report, a research group at Harvard Medical School reported that “lean weight loss products and supplements have the potential to reduce morbidity and mortality among individuals with obesity and other metabolic disorders, as long as they are tailored to fit the health needs of the consumer.”
According to KHPs website, “Our mission is to help you lose weight, not to look fat.”
It is unclear how many people will purchase KHPs products.
According to its website, KHP “has partnered with companies including: Target, Kroger, Starbucks, Target Sports, CVS, Walgreens, Kmart, and Target.com, which offer health-focused nutrition products.”
KHPs founder Mark Kayano, who founded the company in 2013, is a former health care executive and has previously cofounded fitness and wellness businesses.
The news comes just weeks after Kayani revealed he had been diagnosed with an undisclosed medical condition, and he has said he will no longer participate in weight-based contests.
The business he founded in 2013 has since been acquired by HealthFirst Health, which also produces the LeanBox fitness and lifestyle program.